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Social Media

Can you believe some people make a living creating memes?

We can.
And lots of people do.

Sure, it’s a little more complicated than that, but in this course, you will learn how essential and powerful social media is for every business. We dive deep into the why and how brands rely on social media to connect and engage with their customers. Social media is no longer an ancillary activity in today’s business landscape but an essential one.

Course Description:
Social Media Marketing (SMM) is the action of creating content to promote your business and products on various social media platforms. SMM is one of the fastest-growing industries and is a vital skill set for managers in any discipline. Students will learn how to meet their target audience on various social media platforms. Students will develop social media and mobile marketing plans based on the evaluation of an organization’s vision, mission, goals, target market, and budget. Students will also create a digital personal brand to leverage their skills and talents to attract employers.

Learn more about this course and others in the Bachelor of Science in Business Management program.

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