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24 Saville Avenue
Quincy, MA 02169
617.984.1700 150 Newport Ave Ext.
Quincy, MA 02171
36 Cordage Park
Suite #228
Plymouth, MA 02360
508.747.0400
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Marketing
| MKT 201 |
Principles of Advertising |
| A study of basic advertising principles, physical
construction of the advertisement, and organization of
the advertising business. The course includes a study
of advertising media including newspapers,
magazines, radio, point-of-sale displays, and outdoor
advertising, together with criteria for evaluating the
effectiveness of current advertising. 3 credits |
| MKT 202 |
Principles of Marketing |
| A survey of the principles and practices governing
the
distribution of commodities from producer to
consumer. Areas of study include types of marketing
institutions, price policy, legislation affecting markets,
market research, channel and product strategies and
consumer behavior. Prerequisites: ENG 101
(suggested). 3 credits |
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